The Path to Stronger Physician Relationships… It's a Journey, Not a Sprint.

Physician Centric

Physician Centric Recruitment Plan

Physicians recruit physicians. Organizations bring value to the recruitment, but to attract top talent, you must engage and position your physicians as "Physician Champions" in the recruitment process. Further complicating today’s recruitment is bridging the generation gaps of your senior medical staff that have defined who you are today, and accommodating today’s young physicians requires careful education and understanding and respect for each other’s values, goals and contributions.

To accomplish such physician advocacy, you must create a trusting relationship with your medical staff, which involves a higher level of communication with physicians’ key to your success. No longer can you rely on appointed committee chairs to carry your message. The Corporate Suite needs to connect with physicians at all levels.

  • Shift hospital based decision making to be more "Physician Centric"
  • Seek input from your existing medical staff to be part of the solution prior to executing strategies that may negatively impact an existing physician’s practice
  • Define the needs of both the physician and the hospital
  • Outline the areas where there is consensus and voids
  • Put yourself in the shoes of the physician and acknowledge and respect their decisions, even when your needs don’t coincide
  • Ask the physician to acknowledge the hospital’s role in the community and need to preserve the values and missions of a the hospital
  • Be transparent… advise the physician(s) that the hospital will need to make decisions that are not always viewed favorably by the medical staff at large
  • Communicate the results clearly and effectively prior to implementation
  • Follow through with implementation
  • Be willing to admit mistakes and take corrective actions

Physicians are smart people. They may not always like the decision a hospital has to make to ensure their sustainability to the community, but they will ultimately respect you more if "trust" is the unspoken, underlying principle of each communication.